Ford Gt Cobra

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Yeah it's very pathetic.

After the lap by the Cobra it went to an ad break and guess what the first advertisement up here was.....the flash new ad showing the transformation of the Expensive Daewoo ute in to the jumbuck-lookalike-VE. Would have been the perfect spot for a Ford/FPV ad.

[ms700]

Dunno what was the ad down here, I was too busy loading my shotgun, I was gonna hunt down that fcuken Botlemart bloke.......

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Give him a few rounds for me too!

[senna_T]

you know the funny thing though, The cobra has been the worst kept secret since the turbo territory, and as such, we haven't needed advertising, I have 9 orders for cobra sedans, and now I'm going to have to tell ppl I can't sell them a car, because we have pre-sold our entire allocation!

I agree that ford don't advertise their product nearly as much, except for small cars, the focus and fiesta ad has been everywhere!

[Dagabond]

Why do the stripes end at the bonnet and not continue down to the bottom splitter...

[senna_T]

because your number plate will go there and you won't be able to see the stripes....

[tmac450]

you know the funny thing though, The cobra has been the worst kept secret since the turbo territory, and as such, we haven't needed advertising, I have 9 orders for cobra sedans, and now I'm going to have to tell ppl I can't sell them a car, because we have pre-sold our entire allocation!

I agree that ford don't advertise their product nearly as much, except for small cars, the focus and fiesta ad has been everywhere!

That's just enthusiests finding out from the net and mag articles. Imagine how many they'd sell if they told people.

Toyota sold a heap of Camrys making a big deal over auto headlights on the new car. I know BF XR owners who had their car for months before figuring out their car had it too.

[senna_T]

True, but we can sell the total 400 sedans and 100 utes just from those "enthusiast" buyers reading mags and on the internet, this car was built for enthusiasts, we always knew that's who would buy them...

Plus the auto headlights were standard from BA Mk2, and this feature should be pointed out by a salesman, not an ad campaign (although it could've been)

Edited 08/10/07 03:11 AM by senna_T

[tmac450]

True, but we can sell the total 400 sedans and 100 utes just from those "enthusiast" buyers reading mags and on the internet, this car was built for enthusiasts, we always knew that's who would buy them...

Plus the auto headlights were standard from BA Mk2, and this feature should be pointed out by a salesman, not an ad campaign (although it could've been)

I know, I'm on your side here. Ford always complains about a lack of sales, but does stuff all advertising (not just on specials such as the Cobra).

I'm in publishing and I know that if we promote a product and create more demand than we have product, the interest snowballs into the next series. Also, Expensive Daewoo bases most Late model camira marketing around the SS or HSVs, but sales of those vehicles are relatively small. They know that by creating the hype, they get a flow-on effect. Enthusiests are nice, but the majority of sales come from nevil nobodys who beleive they're being like Mark Skaife when they by a base model dunnydore. The special models are not big money spinners in themselves, but they attract a lot of attention.

Ford need to do the same, create a lot of hype with their special models, then let the sales flow onto the rest of the range. If I were in Ford marketing, I'd be running advertising off the back of Bathurst along the lines of how they thrashed Holden's billion dollar baby at Sandown and Bathurst two years running. I know Expensive Daewoo had planned to run a big campaign last year if they won Bathurst on how their new baby dominated, but they were beaten, yet Ford did nothing. While enthusiests know that the V* Supercars have nothing to do with the road cars, the average punters don't.

Anyway, enough of that, I hope you sell heaps. It certainly is a breath of fresh air to talk to a dealer who knows his product. I know where to look for my next Ford.

[senna_T]

Thanks for the comment, we are in the same boat as far as advertising goes, Ford are no-where! Because ford are on their knees at the moment they are trying to play to the market that is booming (small cars) so they have spent 20million dollars on focus and fiesta advertising, once the orion is launched we'll have a big campaign for that too I'm sure, at the moment fords budget doesn't stretch enough to get ppl interested in large cars, while we have an old product there is no point.

I'll be more than happy to help you with your next car!

Cheers,

Pat